The Launch

Posted on June 24, 2013

So 7 grueling hours, and a bad sunburn later, we finally unloaded 22 palettes of beautiful bottles off of a container who had an exceptional journey across the

The warehouse is now full and we’ve sent 1000 bottles into the world of Texas.

We also were very lucky to be able to have a beautiful launch event at Drink.Well. Austin last Monday. 4 course were served with brilliant food pairings. The crowd was incredible and we couldn’t have been more privileged to share this Gin with such great people. People enjoyed Gimlets with fresh cordial, cheese plates, lamb meatballs, and a hell of an Antica w/Genius Navy cocktail.


Charles and I also manned a table for 3 hours at the Edible Austin summer edition party on Friday. It was 20’s themed, and everyone got a lot of booze to enjoy. We stood there simply with spouts on our Gin bottles, when everyone else brandished these colorful punches. Many people got to sample Genius in a stripped down and beautiful way. The reception was inspiring menu2to say the least.

It feels like we’ve lived 10 years in the past week, and this 0nly the beginning. To retail soon, and to be seen at your favorite bars in Austin within a matter of days, we have arrived.

Thanks again to everyone. It’s been an amazing experience thus far. Let’s grab a drink sometime.



Hello World

Posted on May 16, 2013

Cup O G&T, kegged.

Cup O G&T, kegged.

Dogs like Gin too from what I've seen.

Dogs like Gin too from what I’ve seen.

I’m here listening to the new Daft Punk and hoping this will be the first of many posts.

Summer is coming.

Some great albums, films, and a Gin close to my heart are going to be released.

We have been working on the flavors and process for Genius for just over a year now. It’s been an incredibly humbling experience to say the least. People have been so supportive and the passion I’ve seen in others has been so inspiring. We’ve been able to share this passion project with creators and they’ve been able to share their creations with us. I really hope this dynamic becomes a permanent part of the Genius experience.

So here we are mid-May of 2013. We are only about 3 weeks out from being able to share this wonderful product with you. It feels like we’re standing on the very edge of an insanely high cliff. On the precipice of the future if you will….

We were able to contribute a case of Genius Standard for a fellow creator’s birthday party yesterday. I loved the kegged Gin and Tonic cocktail. But what I loved more was the sense of community at the party itself. Austin is a wonderful place with so many passionate people. I’m just flattered we can consider ourselves part of the group.

I hope we can share some great stories and experiences in this blog. If nothing else, this has been an intense journey so far and we aren’t even off the cliff yet.

Be back in touch once we’ve finally jumped……..