The Launch

Posted on June 24, 2013

So 7 grueling hours, and a bad sunburn later, we finally unloaded 22 palettes of beautiful bottles off of a container who had an exceptional journey across the

The warehouse is now full and we’ve sent 1000 bottles into the world of Texas.

We also were very lucky to be able to have a beautiful launch event at Drink.Well. Austin last Monday. 4 course were served with brilliant food pairings. The crowd was incredible and we couldn’t have been more privileged to share this Gin with such great people. People enjoyed Gimlets with fresh cordial, cheese plates, lamb meatballs, and a hell of an Antica w/Genius Navy cocktail.


Charles and I also manned a table for 3 hours at the Edible Austin summer edition party on Friday. It was 20’s themed, and everyone got a lot of booze to enjoy. We stood there simply with spouts on our Gin bottles, when everyone else brandished these colorful punches. Many people got to sample Genius in a stripped down and beautiful way. The reception was inspiring menu2to say the least.

It feels like we’ve lived 10 years in the past week, and this 0nly the beginning. To retail soon, and to be seen at your favorite bars in Austin within a matter of days, we have arrived.

Thanks again to everyone. It’s been an amazing experience thus far. Let’s grab a drink sometime.